Director Siri Bunford
Sending a "pointback" becomes a nod of respect.
Product Tool: Instead of a ho-hum tutorial, we created a smart phone game akin to popular Kick Flick. It recommends different parts of the boot to use to set up the perfect goal. Every assist yields a pointback.
November 8, 2011- A petition posted on FB yields gold. Fans have voted the Pointback into the celebration features in FIFA 12.
They've even rolled out a tutorial.