Casa Decker
Betsy Decker ECD
About
After launching DC Girls snow and skate brand at 72andSunny in LA, I went on to spend three years at W+K Amsterdam as Associate Creative Director on Nike. During that time I created the Nike Women Here I Am work which lead to one of the most comprehensive and successful campaigns ever launched by Nike Women in Europe. Also the first campaign in which W+K was allowed to dabble in Nike’s digital space. I also created several Nike Football campaigns including Cristiano Ronaldo Love/Hate.
Following my time at W+K, I moved to London, but was lured back to Amsterdam by Sid Lee to Co-Creative Direct the adidas global performance business, as well as help create wholly integrated campaigns for adidas Originals.
In 2012 I returned to the US to help open Sid Lee NYC and lead the creative department as ECD.
In 2014, I helped Translation win the NBA business and served as ECD for two years, overseeing all accounts and helping lead the creative department in partnership with CCO John Norman. More here (please overlook the horrifying headline).
Soon after, I helped Sid Lee LA launch an incredible initiative with The North Face Women and the Girl Scouts, celebrating outdoor female icons and enabling more girls access to outdoor experiences. It’s true, girls do move mountains.
In early 2019, I joined Elephant LLC after helping them win the Yahoo business. I stayed in an ECD capacity through the development of Yahoo’s first brand campaign in over a decade. Despite the launch of the campaign being paused this spring due to Covid, the iconic music we recreated for it was recently released by the wonderfully talented artists, Tank and the Bangas. And covered here by Muse.
I’m actively involved in the 50/50 initiative and support the 3% conference.
I'm currently freelancing in an ECD capacity while in development on two original tv series.