Casa Decker

NIKE WOMEN "Have A Strong Day" (aka "get your a** to the gym") poster campaign

Campaign Art Direction + Design: Mark Sloan

PUMA

This work won the pitch and became the campaign.
And then they told us it had to work with their current tagline.
In addition to what's here, there was an awesome version called "Calling all B**ches".
It got re-written after I left and is therefore, sadly, not here.

I was one of the ECDs on the campaign, CW on these pieces.
Co-ECDs: Donnell Johnson, Dan Morales
AD: Chad Baker

NIKE WOMEN HERE I AM (first year of campaign)