Any brand can claim a sports sponsorship. Some even do more than provide logo-laden clothing. But how many can flip a statistic on its head and promise to sponsor every single woman in one of the biggest marathons in the world?

Starting two years ago, Milk Pep made a promise to sponsor every single woman who entered the NYC marathon. Going above and beyond the usual, Milk Pep provided nutrition, training and support, before, during and after the marathon.

I’m proud of the role I played in this project which included the line “Every. Woman. Sponsored.”, as well as ideas and input on some of the unique actions Milk Pep would take to support women beyond a typical sponsorship. These included post-race recovery support and services.

Role: CD/CW

As Tokyo 2020 approached, Olympic athletes were feeling both the added pressure of forced breaks in training, and the social isolation that came with trying to stay healthy. Just a month before the Games, it was announced that no family members or supporters outside of immediate athletic necessity would be able to travel to, or attend the competitions with the athletes.

As the toll on the athletes’ mental health was reaching a breaking point, we seized a chance to work with global insurance giant Allianz to create an initiative to support as many Olympic and Paralympic athletes as we could. And the results? Doggone amazing.

Results

1 BILLION+ media impressions

100% positive comments

55+ countries reached

1 MILLION+ views

2 X GAMES GOLD medals prior to Olympics

ROLE: ECD / CW

ECD / AD: Marco Cignini

Millions of men and women, boys and girls tune in to watch the Superbowl. The perfect moment to remind us all that women are bada** athletes themselves. The OOH placements were all around the stadium and the film was launched pre-game.

Best Tweet at the Emmy premier broadcast of the first spot in the campaign: “YES FOR THIS BLACK GIRL MAGIC COMMERCIAL!!!!! APPLE MUSIC TAKE MY MONEY!!!!”

ROLE: ECD

CW:Katie Edmondson
 AD: Katie Yoder

(FILMS)

An incredible collaboration between The North Face Women, its female athletes, and Girl Scouts of America opened up opportunities for girls growing up in cities to experience and participate in outdoor sports. Proving that, indeed, girls move mountains.

ROLE: ECD

American Eagle carries more styles, washes, and fits of womens jeans, in more sizes than any other brand. They are the ultimate democratizer of denim. They needed to share this story in a way that connected with women in a whole new way. Fashion, but make it egalitarian

ROLE: CD/CW

In his spare time, KD went to law school to fight offensively high cellphone bills.

Results:

95 MM Social Impressions

22K mentions of #kdlaw

19K RT of KD’s “Diploma”

ROLE: ECD

THE CAMPAIGN RAN FOR THREE SEASONS AND WE ULTIMATELY ADDED AN INSTAGRAM FEATURE SO GIRLS THEMSELVES COULD PARTICIPATE.

Every once in a career, you get the assignment of your dreams. Less often than that, your Account Director and clients help find the money to make it all a reality.

Role: ACD/CW

ACD/AD: Anders Stake

Designer: Craig Williams

Account Director: Abi Findlay

Even strikers will admit it- behind every mind-blowing goal are the moves of the precision midfielder.

The launch of the new adiPower Predator boot offered an opportunity to add momentum to the recognition of these midfielders, and give us an insider's view of their unique language on the pitch.

What started as an interactive film lead into a bigger movement, beyond the pitch, across social media channels, into the video game world, and beyond.